Background Image
Founder/CEO of Whole Equine

Client Spotlight: Melanie Falls

Background Image

Holistic Horse Care

BY JAKKI HARLAN

I am very passionate about real estate because I love the thrill and reward of helping my clients realize their dreams. One of these people is Melanie Falls, a client of mine who bought a house in Montara earlier this year, located just north of Half Moon Bay. For Melanie, it wasn’t only about the home or the surrounding community but about her lifelong passion as an equestrian. The home is located just a few blocks from where she keeps her horse, and has the perfect space and layout to grow her e-commerce business, Whole Equine.

Whole Equine has grown from a small operation run by word-of-mouth sales in 2013 into a fantastic online resource for horse owners looking for alternative equine care products and information. Whole Equine features a user-friendly online retail store with a large selection of premium, all-natural horse care products as well as articles on useful horse-care tips and a “supplements-analyzer” tool that will allow customers to evaluate the ingredient make-up of supplements in the shopping cart.

Melanie was inspired to start the business after spending four years rehabbing her gelding from a coffin-bone injury. “I got several opinions…the veterinarians were convinced he would never be sound again. But I just couldn’t take no for an answer,” says Melanie. After tireless trial and error and research, she developed a natural, holistic care program for her horse that now keeps him healthy in his older age. Through this experience, she realized that other concerned horse owners needed a convenient way to develop holistic care programs.

It has been rewarding watching Melanie settle into her home in Montara and grow Whole Equine into the premier supplier of natural care products. It’s also been a great experience helping a local small business thrive.

If you have horses or know someone who does, be sure to spread the word. Whole Equine can be found at WholeEquine.com and facebook.com/WholeEquine

Whole Equine was featured in The Peninsula Magazine